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AccuWeather AD-VECTION
Project type
Event, Signage, Strategy
Date
2019
Location
New York City
Designer
I helped in the ideation of the event and deliverables. Designed the Drink and table signage.
AccuWeather made a splash at Advertising Week New York (AWNY) with an immersive event designed to showcase its latest app features while engaging industry professionals in a unique, experiential way. As a premier gathering of marketing, advertising, media, and technology experts, AWNY provided the perfect platform to connect with key audiences and highlight the brand’s innovations. Our team developed a dynamic, interactive party where guests journeyed through three distinct weather environments—starting in a rain room, transitioning into a fog and storm room, and culminating in a sun-filled space inspired by AccuWeather’s iconic logo. This multisensory experience not only brought the brand to life but also reinforced its commitment to delivering cutting-edge weather insights in an unforgettable way.
